LONDON – The NFL is keen to expand its international playoffs by hosting regular season games in Germany, kicking off a process on Wednesday to identify a partner city.
Germany has a strong NFL fan base and is one of the world’s largest economies, making the country an attractive partner.
The NFL has hosted 28 regular season games in London since 2007 and will play two more in October at the Tottenham Hotspur Stadium. German fans often travel to London to watch the games, the league said.
“We are very excited about growing our German fan base, and now is the time to identify a partner who can run an NFL-standard game as part of our international growth strategy,” Brett Gosper, Manager of the NFL in the UK and Europe. , said in a statement.
The NFL hired The Sports Consultancy, based in London, to help it, including working with interested cities to develop their proposals.
“This process is designed to explore potential local partnerships, stadium suitability and match logistics,” said Gosper. “We need committed and motivated host partners who span the public sector, venues, sport, community and major event spheres and can help us organize a high impact event and long term partnership. Identifying a preferred host city is a key step in bringing NFL regular season games to our millions of German fans. “
The league said its weekly TV audience in Germany has grown by more than 20% per year since 2017.
“Germany is a leading market outside of North America for NFL Shop sales, fantasy football participation and Madden NFL video game sales,” the league said in its statement.
The NFL hosted five preseason games in Germany between 1990 and 1994, and it had a professional team presence in Germany between 1991 and 2007 with the Berlin Thunder, Cologne Centurions, Frankfurt Galaxy, Hamburg Sea Devils and Rhein Fire playing. at various times in the former World League / NFL Europe / NFL Europa.
NFL regular season games have also been played in Mexico and Canada.