On May 28, adidas x Parley Run for the Oceans returned for a fourth year, continuing its commitment to urgently address the potentially devastating levels of marine plastic pollution in the oceans.
In support of this global campaign, adidas unveiled a floating walkway across the waters at The Pointe, an iconic waterside dining and entertainment destination on the Palm Jumeirah. The floating track stretches for 250 m across the waters and is accessible from the east side of La Pointe.
To access the footbridge, passers-by are invited to scan a QR code displayed at the registration terminal located at the entrance to the footbridge which will direct them to the adidas Running application https://adirun.app/Pirn allowing them to join the Run For The Oceans challenge and launch it at La Pointe. Early entries are encouraged for a chance to win a free Run for the Oceans t-shirt, as stocks are limited.
Educational contact points are placed along the catwalk where passers-by can learn more about adidas and the Parley movement. Plus, the touchpoints will help them better understand the importance of coming together to end plastic waste pollution and the kind of impact that every mile traveled can have.
The catwalk will be open to the public every day from 6:00 p.m. to 12:00 a.m., and if you’re lucky enough, you can catch The Palm Fountain show up close. To make your experience exceptional, every hour after the musical fountain there is an adidas ad with a spectacular custom show.
adidas and Nakheel are no strangers to promoting sustainability, with Nakheel engaging in a wide range of sustainability initiatives through its developments. Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. The bridge built further underscores the efforts of adidas and Nakheel to work closely together for a more sustainable Dubai.
Commenting on this initiative, Gail Sangster, Director of Assets at Nakheel, said, “We are extremely pleased to host this incredible initiative at The Pointe to help raise awareness about marine plastic pollution and inspire residents to become active change makers. in this space. In keeping with our continued sustainability efforts, Run for the Oceans marks another great addition to an exciting range of sustainable initiatives such as the monthly beach cleanups at La Pointe, Nakheel community cleanups in parks and natural sites and our unwavering efforts to preserve marine life throughout our oceans and sanctuaries.
Unite and Run for the Oceans between May 28 and June 8 by registering and tracking your runs through the adidas Running app https://adirun.app/Pirn. For every kilometer driven, adidas will clean the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 pounds. For more information and to register, visit https://www.adidas.com/us/runfortheoceans
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