SPIA 2021 winners performed at a gala ceremony at the W Hotel, Palm Jumeirah

The Sports Industry Awards came back with a bang as 200 guests filled the W Hotel ballroom for the gala ceremony.

While adhering to strict social distancing rules, guests were greeted with a video message and opening speech from Bassam Nawfal, Managing Director of Sport360X Hosts.

Title partner: TikTok has partnered with SPIA

The event, of which TikTok was the title partner, recognized the achievements of individuals, organizations, facilities and campaigns who have contributed to the development of sport in the region. The winners were selected by a panel of independent judges, made up of industry experts chosen for their skills and experience within the Middle Eastern sports industry, as well as certain categories voted on publicly by fans.

Ballroom: The event took place at the W Hotel, Palm Jumeirah

Ballroom: The event took place at the W Hotel, Palm Jumeirah

TikTok representatives presented social media star Walid Yari with a special honor for the TikTok Sports Creator Award. The night also saw a number of influencers and media personalities in attendance as well as those nominated for awards. It was the first time in SPIA’s eight-year history that a Title Partner has honored a guest with this special individual award. TikTok has been involved in a number of sports collaborations over the past twelve months and has continued to support the Middle Eastern sports community by partnering with SPIA for this year’s ceremony.

As a platform, TikTok has grown exponentially in the Middle East and its presence was felt at the gala ceremony with the inclusion of a branded photo wall, giant hanging banners, d video announcements and awards from TikTok representatives.

Victorious: The winners posed by the SPIA photo wall

Victorious: The winners posed by the SPIA photo wall

The gala ceremony, held at the W Hotel, Palm Jumeirah, saw notable victories for Top Golf in the best integrated sports marketing campaign of the year, the gold medal in the Best Experience category live at a professional sporting event was awarded at the F1 Abu Dhabi Grand Prix. with the Mubadala tennis world championship winning the silver prize.

Al Jazeera Football Club and TikTok won the award for best sponsorship collaboration of the year. Ultimate Athletics won the first gong in the Best Young Athlete Academy or Organization of the Year category.

Along with TikTok, SPIA 2021 was supported by YouGov Sport, a global sports, sponsorship and entertainment research company, working with key sport stakeholders to unlock meaningful and actionable information, Global Traveler USA as a media partner official and premium shopping experience provider, Ninjoo.

SPIA 2021 winners

  1. Best Sports, Retail or Product Activation Brand of the Year

Gold: Ventum Racing Middle East

Silver: Enduro Supply – On Running Middle East

  1. Best Sporting Events Provider of the Year

Gold: Nielsen Sports Middle East

Silver: 7 Production

  1. Sports business manager of the year

Gold: Flower Castle

Silver: Mehran Rowshan

Bronze: Michelle Kuehn

  1. Best E-Sports campaign of the year

Gold: Switch to the game – Saudi Arabian Sports Federation / SAFEIS / Vanguard

Silver: Intel Arabian Cup – Riot Games

  1. Best Recreational Sports Facility of the Year

Gold: Bounce Sports Club

Silver: Basketball Hub Dubai

  1. Best sporting event of the year

Gold: Daman World Triathlon Abu Dhabi

Silver: Mubadala World Tennis Championship

  1. Best Integrated Sports Marketing Campaign of the Year

Gold: Topgolf Dubai – Dubai Golf

Money: FC Barcelona Platinum Credit Card – RAKBANK

Bronze: Ladies First – Golf Saudi / Performance54

  1. Best sports restaurant of the year

Gold: The sailors’ restaurant

Silver: McGettigan’s

  1. Best sports CSR initiative of the year

Gold: Ladies First Club – Golf Saudi / Performance54

Silver: Embrace Beirut 5 KM Charity Race – Beirut Marathon Association

Bronze: Providing frontline healthcare – Skechers

  1. Best live experience at a professional sporting event

Gold: Abu Dhabi F1 Grand Prix

Silver: Mubadala World Tennis Championship

  1. Best Sports Brand of the Year

New balance


  1. Best sponsorship collaboration of the year

Gold: Al Jazira Football Club / TikTok

Silver: Al Masaood Group / Abu Dhabi Special Olympics World Games

Bronze: New Balance / Ultimate Athletics

  1. Best academy or youth sports organization of the year

Gold: Ultimate Athletics

Silver: Zayed Sports City Academy

Bronze: LaLiga Academy

  1. Best Youth Development Project of the Year

Mubadala tennis in schools – Zayed Sports City

ADNOC Yas in schools – Yas Marina Circuit

  1. Best sports event organizer of the year

High 5 events


  1. Best E-Sports tournament of the year

eUAEPL – Zawaya Gaming

Intel Arabian Cup Season 1: League of Legends – Riot Games

  1. Sports Media Personality of the Year

Mohammed Awaad

Charbel krayem

Nathalie Mamo

  1. The TikTok Sports Creator Award

Walid Yari

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