Black Friday deals in Ottawa stores bring the shoppers forward

OTTAWA — It’s that time of year when crowds fill stores for Christmas shopping, and this is the week to do it.

Black Friday sales have already started in some Ottawa stores and shoppers are getting a head start on some early deals.

For those who love shopping, Black Friday has become more than a one-day event. With deals of 50, 60 or 70 percent off at Tanger Outlets in Kanata, sales have already started.

Julie Laberge and her mother Helene came all the way from Embrun, Ont. to get as many deals as they could.

“We’re shopping for Christmas,” Laberge says. “Instead of going to the malls. Instead of going to St. Laurent or Orléans, we come here because there are better deals.”

And they’ve been busy, their entire suitcase full of shopping bags.

“With COVID-19 we are stuck at home,” says Laberge. “And now that things are open again, it’s like, okay, let’s go outside. Last year I did all my Christmas shopping online.”

Fewer COVID-19 restrictions are driving people out to shop in person, as opposed to last year’s rush to order everything online. And retailers suggest that supply chain issues could affect the availability of some products. PR manager Nicole McKnight says some shoppers this year will simply visit the malls out of sheer boredom.

“About half of Canadians said they planned to have a Black Friday sale,” says McKnight. “Just as many, about 11 percent said they would do it for the huge discounts they would get, as if to just be bored and just feel like they wanted to shop. And it’s this kind of fun distraction I think now.”

Shoppers Laura and Ruby say they couldn’t wait until Friday to pick up a deal on shoes.

“We’ve done so much online shopping in the past nearly two years that it’s a pleasure to be outside,” says Laura. “I love it.”

“I need new shoes. I need a lot of stuff. And I’m all for deals,” says Ruby. “I try to do early. But I’m also one of those people who wait at the last minute.”

Beating the rush and potentially missing items is another reason people show up for pre-Black Friday sales.

“Friday will be busier,” says Hamad Alabri, “and you won’t have the stock you’re looking for.”

But what’s a good deal?

Tanger Outlets Black Friday 2021

What is that magic number that leads shoppers to spend their hard-earned cash?

“At least 50 percent,” Alabri says.

“I can do 30 or 40. Not many stores have 50 percent,” says Laberge

“Clearance and another 40 percent off,” Ruby says.

Last year, shopping in the store for Boxing Day was canceled. This year, people are just looking forward to a regular shopping season.


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