Digital customer journey analytics provide a hyper-personalized customer experience

DUBLIN, November 26, 2021 /PRNewswire/ — The report “Digital Customer Journey Analytics Delivers a Hyper-Personalized Customer Experience” added: ResearchAndMarkets.com’s offer.

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Digital customer journey analytics refers to the capture, aggregation, and analysis of customer data (for example, the frequency of online purchases) across digital channels that helps businesses better understand customers, improve their experience, and make interactions more meaningful.

Digital analytics tools empower organizations to gain a complete picture of customer interactions across mobile and web, and create frictionless and enhanced digital customer journeys. As the “digital experience” becomes a key differentiator for businesses, many are considering how to improve their digital experience and become digital industry leaders. Digital analytics solutions are becoming essential for organizations to differentiate themselves from the competition.

Digital activities are easier to capture, record and measure than face-to-face physical interactions. This offers organizations the opportunity to obtain deeper, richer and more complex information about customers, their brand perception and the market. Despite these advantages, customer journey analytics is not optimally used by most organizations. This is because the tools available in the market as well as their advantages are not well known. In addition, many organizations find it difficult to collect data and break data silos, limiting their ability to maximize the value of analytics tools.

This report examines how the digital customer journey analytics market is evolving with transformative technologies such as artificial intelligence (AI), machine learning (ML), and others. It also discusses key market players, future trends, market growth drivers, constraints and provides relevant recommendations for end-user organizations and technology providers.

Covered companies:

  • Amplitude

  • content square

  • Full story

  • Glass box digital

Main topics covered:

Solution overview

  • definitions

  • Introduction to Digital Customer Journey Analytics

  • From Brick-and-Mortar to Digital Customer Journeys

  • Importance of digital customer journeys

  • From CX data to actions

  • Digital solutions in use today

  • Priority for IT solutions investments

  • Competitive Advantages of Solutions

Decision Factors and Investment Strategies for Buyers, 2021

  • Key digital customer journey metrics to consider

  • Digital tools for customer journey analysis

  • The Impact of Analytics on Digital Customer Journey Management

  • Designing a digital CX strategy

  • Use cases for digital customer journey analytics

Top considerations and growth opportunities for suppliers

  • Factors Affecting Digital CX Growth

  • Top considerations for suppliers

  • Organizational End User Preferences

  • growth factors

  • Growth Restrictions

  • The future of digital customer journeys

Provider profiles for digital customer journey analytics

  • Provider Profiles for Digital CX Analytics

  • Supplier Profile – Amplitude

  • Supplier profile – Contentsquare

  • Supplier Profile – FullStory

  • Supplier Profile – Glassbox Digital

Growth Opportunity Universe

  • Growth opportunity 1: artificial intelligence and predictive capabilities

  • Growth Opportunity 2: Improving Visualization and Reporting Capabilities to Achieve Competitive Differentiation

  • Opportunity for Growth 3: Emphasis on Security and Data Compliance

For more information on this report, visit https://www.researchandmarkets.com/r/mz1r5x

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