By Paul Sandle
LONDON (Reuters) – Dyson, best known for its revolutionary bagless vacuum cleaners, is allowing customers to test its hair dryers, straighteners and stylers from the comfort of their home via virtual reality.
The Dyson Demo VR is built with the same visualization and simulation technology used by the UK company’s engineers to prototype, test and develop new products and software.
James Dyson, the company’s founder and chief engineer, said VR is a way to improve people’s understanding of Dyson products.
“We’ve been using powerful virtual reality technologies for many years to develop new products in our labs, now we’re applying those same technologies to reinvent how people explore our products,” he said.
Consumer goods companies are testing new online and virtual ways to interact with customers in anticipation of the creation of the metaverse, a VR concept that went mainstream last month when Facebook rebranded itself as “Meta.”
Dyson said in a statement that the virtual reality showroom was an extension of direct sales to consumers through its 318 stores and website and would be available Friday through the VR headset Oculus’ headset store.
E-commerce director Sean Newmarch said demonstration was an important part of showing how products work and that in the future the Dyson Demo VR would provide a fully integrated e-commerce solution and the ability to talk to a real salesperson. contain.
Newmarch said it would launch with Dyson’s hair care products, and follow its floor care range.
(Reporting by Paul Sandle; editing by Alexander Smith)