Marcus Rashford Joins Burberry to Provide Books to Kids

It is estimated that around 400,000 children in the UK do not have a book. Enter: Marcus Rashford and Burberry, who want to change that damn statistic once and for all.

Rashford has already supported British Prime Minister Boris Johnson with the campaign for free school meals and has now pledged to support organizations that help develop the reading skills of underprivileged children. The Manchester United forward wants to ensure that children around the world have access to safe environments where they can develop their skills, with Burberry donating books while funding the establishment of libraries in the UK, US and Asia.

“Far too many children currently do not have access to books, mostly due to financial constraints, and it was necessary to inspire them and enable them to look beyond the challenges they face on a daily basis,” Rashford said. “These kids need the escapism of reading more than most, and access to books shouldn’t be limited by the area you grow up in.”

In addition, Burberry has announced that it will set up libraries in 10 underfunded schools in Manchester, Yorkshire and London. The British luxury titan will provide 8,000 books and additional training to 200 teachers across the country.

The National Literacy Trust claims that one in four schools in the most deprived areas of the UK have no libraries. This is in contrast to the national average of one in eight.

“All of these organizations play a vital role in helping those most in need of access to important resources. Providing safe spaces for the next generation to spark their imaginations and write their own stories, drawing inspiration from a wide variety of literature, is critical to developing their confidence and aspirations for the future,” said Pam Batty , Burberry’s vice president of Corporate Responsibility.

You can read our cover story with Rashford earlier this year here.

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