NY Bagel Company in Iceland Launches Campaign to Help Provide Food to People in Need

ICELAND, Long Island – A Long Island deli has launched a campaign that is bringing a lot of kindness to the community.

It’s a quintessential New York bagel shop. It has just about everything, including a wall full of brown paper bags as far as the eye can see.

“Now we have a lot of bags, I started putting them in the front window because we have a lot,” said NY Bagel Company co-owner Judy Murphy.

Simple but powerful.

“$ 5 for anything in the store for anyone who needs it,” Judy said.

This all started after Judy and her son-in-law Chris had an idea for their family deli on Long Island.

“There were so many people in need, so we started about four or five years ago, putting bags on the wall that we had made, glued together, like an egg sandwich and little coffee,” Murphy said.

They started with just 10, but then customers jumped on board.

“People will pay us $ 100 and give us $ 80 to put on the wall, it’s been amazing,” said Murphy.

She tells Eyewitness News that for those people who need an extra boost every now and then, there are no questions.

“We’ve had people come in that take off the wall and when they’re in a better place and then put bags on the wall,” he said.

Eyewitness News reporter Kemberly Richardson detailed how she ended up covering this story.

“A few weeks ago, while we were on a separate story in town, we stopped to look for food, I saw this and I knew I had to spread the word and also do my part,” Richardson said.

“She saw it and grabbed it, said, ‘I’m going to try to locate her, maybe they can help spread the word,'” Murphy said.

And so, the Nater family arrived.

“He would love his bagel and his coffee,” said Angel Nater.

For his father Angel Nater Sr., who recently passed away, this was a way to honor him.

Then stop by the NY Bagel Company in Iceland. A place where giving and receiving go hand in hand.

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