After a prolonged period of stagnation in the music industry due to the pandemic, bands finally began touring for the first time in a year and a half, and the city’s music venues began hosting concerts once again. And adding to the upbeat mood, Brooklyn Made opens this week, becoming the first all-new music venue to open in New York in a long time.
Brooklyn Made is a 500-seat venue located at 428 Troutman Street in Bushwick, featuring unique lighting design by Jeremy Roth (Wilco, Nathaniel Rateliff, Mazzy Star). It was started by two industry experts who came from opposite sides of the spectrum: Anthony Makes, the former president of Live Nation’s New York office who also previously worked at Bowery Presents / AEG, and longtime member Kelly Winrich. of the Delta Spirit group.
“This is a lifelong dream and hopefully my last stop in what I will do for the rest of my career and my life,” he says. told gothamist earlier this summer when the venue was first announced.
“I’m a lifelong New Yorker, so it’s in my blood here, and I wouldn’t do it any other way than to open my first place that I have here, especially coming out of a pandemic like this and trying to bring in some life from I return to the city and be part of it, “he added.
With the club set to finally open tonight, Wilco’s Jeff Tweedy will host two sold-out shows tonight and on Friday, Gothamist visited this week to see the newly completed space, including some of its best artist amenities.
Makes initially launched Brooklyn Made in the summer of 2020 as a concert promotions company from their home in Park Slope, working with venues such as CMAC Events and United Palace. The venue space was acquired last November, and Makes and Winrich have spent much of the last year building it and making sure it is first and foremost an artist-friendly experience.
There are tons of tour group amenities, including four separate green rooms, an apartment full of records and a vintage jukebox, several private outdoor gathering spaces (including rooftop access), and to top it all off, a private pool.
“[Winrich and I] they were on the same page as wanting to offer an artist experience unlike any other, “said Makes.” When they come, there will be no discussions about the catering budget. “
The venue also has two connected food / drink establishments – when you enter the space, you will first see Connie’s, which features a horseshoe-shaped bar along with a pool table and an outdoor patio (it will be open until 4 a.m. each day regardless of whether you are playing a band). Also connected is the Standing Room, which will open at 7am as a cafe / cafeteria with pastries and breakfast and then turn into a cocktail / wine / tapas bar with a full kitchen in the afternoon until late at night.
Aside from Tweedy, the lineup for the coming months (see schedule below) is largely a mix of beloved legacy artists (Guided By Voices, The Mountain Goats, Luna, Steve Earle, Greg Dulli, Okkervil River) and indie bands. Hot (Whitney, Spirit Of The Hive, Real Estate, Dehd, Drug Dealer). The venue will also host regular DJ sessions every weekend.
Marks noted that while there is a competitive spirit between venues in the city, Brooklyn Made does not seek to haggle artists with artists like AEG or Live Nation.
“Let’s all be honest, it is definitely a competition, but that said, we are not competing with a $ 17 billion global conglomerate,” he said. “They do big tours: hip-hop tours and giant classic rock tours. We are focused on providing a great experience for bands who want to play in our venues, but at the moment, we are not organizing any tours for Drake any time soon. “.
But between his experience in the concert industry, Winrich’s experience as a touring musician, the additional income generated by the two food / drink establishments, and the fact that they own the building, Marks is very optimistic that Brooklyn Made it will be a musical institution. in the long-term municipality.
“I have seen it all and I have done it all, to grow old here,” he laughed. “Considering the fact that I’ve done this for the last 30 years, I know what the finances are and I know what can be paid for and what we can do. I know we can take it to the next level with these artists and myself. to be quite impressed. So I don’t foresee that we will fail with this place. I don’t see failure as an option. “