Qualcomm Snapdragon Rebranding: What We Know So Far

Robert Triggs / Android Authority


  • Qualcomm has confirmed that it will release a rebrand to its Qualcomm Snapdragon chipsets in 2021.
  • The chipset naming convention will be changed, but the company has not yet revealed the names.
  • The company will also drop its own name from the branding, leaving only Snapdragon.

Today chipset manufacturer Qualcomm made a big announcement. Starting this year, it will rename its most prominent products, namely its lines of mobile processors. That means the current Snapdragon 8xx, 7xx, 6xx, etc. names will no longer be.

Also see: All Qualcomm smartphone processors explained

We are on the cusp of the expected launch of the next Qualcomm Snapdragon chipset, which was previously thought to be the Snapdragon 898. While that doesn’t seem to be the real name, it’s highly likely that the chipset would be the first. (or one of the first) with the new branding.

Unfortunately, Qualcomm is keeping tight-lipped about what the new naming convention will be. This is what we know so far.

Qualcomm Snapdragon Rebranding: What We Know

Qualcomm says the new brand names for its mobile processors will be shorter and simpler. First, its own company name will not be part of it, with only Snapdragon left. Interestingly, the company has already technically done this with the Snapdragon 888 Plus, which is officially listed without the Qualcomm label.

Then the three-digit numbering scheme is ditched in favor of a single digit. It also confirmed that the “8” series will remain the flagship model. However, it is possible that there is more information or that there is a change.

We’ll have to wait and see what the final names end up being, but there are some big questions here.

What makes us curious is how this naming scheme would enable multiple 8-series chips. For example, thanks to the three-digit numbering system, both a Snapdragon 888 and a Snapdragon 870 can be launched at the same time. It’s unclear how the company would do this with just one song.

According to the company, it has tested two different naming systems with more than 2,000 customers. Whatever the next name becomes, it would apparently have been seen as the best by those 2,000 testers.

It is very likely that Qualcomm can announce the new name when it launches the next 800 series chipset, which is expected to happen next week. Stay tuned.

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