Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will perform together for the first time on stage at the Pepsi Super Bowl Halftime Show.
The NFL, Pepsi and Roc Nation announced Thursday that the five music icons will perform on February 13 at SoFi Stadium in Inglewood, California. Dre, Snoop Dogg, and Lamar are native to Southern California.
Dre emerged from the West Coast gangster rap scene along with Eazy-E and Ice Cube to help form the group NWA, which left a major mark on hip-hop music culture and industry with controversial lyrics at the end. from the 1980s. Dre is responsible for giving birth to rap stars like Snoop Dogg, Eminem, 50 Cent, and Lamar. Dre also produced Blige’s number one song, “Family Affair.”
“The opportunity to perform at the Super Bowl halftime show, and do it in my own backyard, will be one of the greatest thrills of my career,” Dre said in a statement. The seven-time Grammy winner added that his halftime performance will be an “unforgettable cultural moment.”
The Super Bowl returns to the Los Angeles area for the first time since 1993. It is the third year of collaboration between the NFL, Pepsi and Roc Nation.
Roc Nation and Emmy-nominated producer Jesse Collins will serve as co-producers for the halftime show. The game and halftime show will air live on NBC.
The five musical artists have 44 Grammy Awards combined. Eminem has more at 15.
Roc Nation founder Jay-Z said in a statement that his show will be “history in the making.”
Dre, Snoop Dogg, Eminem, Blige and Lamar join a list of celebrated musicians who have played during Super Bowl halftime shows, including Beyoncé, Madonna, Coldplay, Katy Perry, U2, Lady Gaga, Michael Jackson, Jennifer Lopez, Shakira and most recently El fin de semana.
NFL and Pepsi will team up to support the launch of Regional School # 1, a magnet high school in South Los Angeles. It is scheduled to open for students next fall as part of the Los Angeles Unified School District.
The high school is based on the USC Iovine and Young Academy, a program founded by Jimmy Iovine and Andre “Dr. Dre ”Young. It will offer an educational model focused on the theme of integrated design, technology and entrepreneurship.
“This effort will help develop and inspire the next generation of entrepreneurs and innovators,” said Megan K. Reilly, Interim Superintendent of the Los Angeles Unified School District. “We are excited about the additional opportunities this partnership will provide for our students.”
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